University of Texas at Arlington / Credits: Creative Director and Art Director on video

In recent years, UTA has been on an impressive trajectory. Significant increases in the size and quality of the student body, major advances in research and campus improvements, including a state-of-the-art Engineering Research Complex, new residence halls and the 22-acre multi-pupose College Park District. However many, particularly those within the key donor community are unaware of UTA's extraordinary progress and growth. Now was the time to prove why UTA is worthy of their attention and investment. A university that never rests on it's achievements and success but rather one that is constatntly moving forward, never accepting "no" or "can't. A university always in Pursuit of the Next YES.

"IN PURSUIT OF THE NEXT YES" ADVERTISING CAMPAIGN: Asked and answered; "Yes." 

"IN PURSUIT OF THE NEXT YES" MICROSITE UTA.EDU/YES: Site allows visitors to further explore the infinite ways UTA is pursuing the next YES and to chose and share which they think are the most important.

"IN PURSUIT OF THE NEXT YES" DONOR MATERIALS: Materials were created for Development officers to help start the process of educating potential donors on why their philanthropy should be directed toward UTA. 

Along with the "In Pursuit of the Next YES" campaign, numerous other projects were created for the university including overall brand image, website development, enrollment marketing and fundraising.

UTA WELCOME CENTER VIDEO: In support of UTA's newly completed, state-of-the-art Welcome Center, a brand new 8-minute video communicating the bigness, brains and beauty of UTA was created to inform and inspire prospective students and their parents visting UTA. The video was designed as part of a pre-tour experience that would lead to an more engaging guided campus tour.

UTA WELCOME CENTER KIOSK: Another important component of the Welcome Center pre-tour experience were a series of interactive kiosk stations that enabled prospective students to provide information on their interests. Information that was compiled and sent directly to the UTA student tour guides' smartphones allowing them to create a more customized guided campus tour.

UTA DIGITAL: Among the numerous digital projects were a fully redesigned University Website and a newly designed Giving Site to promoting ongoing fundraising for the university.