Boru Vodka – Defend The Bar Band (multi-phased) Promotion / Credits: Creative Director
Boru Vodka is all about reclaiming the spirit of how things were before it got all trendy. Finding the Boru Bar Band was a way to defend a tried and true part of the bar experience that engaged both bands and consumers while growing awareness and trail of Boru Vodka along the way.
Phase 1 focused on driving local bar bands to the site in order to get them signed up to compete with digital advertising doing some of the heavy lifting.
Once the bands signed up, the focus then shifted to getting the consumer involved with Phase 2 focused on engaging consumers to listen and vote while Phase 3 introduced the winner and the first Boru Bar Band.