AMA 2010 Delegate Conference / Credits: Co-Creative Director
After a year of heated debate around health care reform, the AMA needed to rally its members and remind them why they all became doctors in the first place. Based on the Big Idea that the AMA is about MO>ING MEDICINE FORWARD, a simple but powerful theme was developed; "I am a doctor. We are the AMA."
Exterior and interior environment graphics and signage were created for the conference.
