Anyone who loves the taste of Miracle Whip knows that “A Sandwich Just Isn’t A Sandwich Without The Tangy Zip of Miracle Whip.”  And what better way to demonstrate that love than by showing what happens when they run out.  

Credits: Creative Director & Art Director

In 2010, the Iraqi Ministry of Electricity was trying to bring stable electrical service back to the Iraqi people. But the demand outweighed the grid's capacity causing constant service interruption.

The US State Department contracted Lipman Hearne to provide marketing communications that inspired hope for a better future while also promoting conservation. In addition, we also provided training to those within the Ministry tasked with marketing communication.

Credits: Creative Director & Art Director (on video)

SIU had more than a branding problem—they had a perception problem. For years their reputation as a "party" school overwhelmed their academic quality message. But while these misperceptions continued, SIU's academic achievements and quality was actually growing and improving—and it was time that the perception of the university became more accurately aligned with reality.

Credits: Creative Director & Art Director (on select projects)

We set out on a quest to make Miracle Whip (with more flavor and half the fat of mayo) the condiment of choice for the most eaten sandwich in the US; the turkey sandwich. To make it happen we created a fully integrated campaign, communicating to folks everywhere one simple, but crucial fact; Miracle Whip made a better turkey sandwich. 

All of the creative elements within the campaign have one thing in common-turkeys everywhere will do whatever it takes to save themselves.

Credits: Creative Director & Art Director

Marketing and selling the MXT created numerous challenges for International Truck including everything from figuring out how to sell a luxury oversized consumer vehicle through a commercial Dealerships network. The strategy was to embrace these challenges as opportunities, positioning the MXT brand as a new, very exclusive (only 300-500 would be produced) alternative to the ubiquitous Hummer available in yuppie (H2) and soccer mom (H3) versions. Thus the "Rebel Against Sameness" campaign was born.

Credits: Creative Director & Art Director (on select projects)

"Shouldn't every day be filled with finer pleasures?" Instead of saving Grey Poupon Dion for special eating occasions, we wanted people to think of it as one of the finer pleasure they should experience everyday.

Credits: Creative Director & Art Director

The LoneStar was International Truck’s biggest product launch in 15 years. Specifically designed for the independent trucker, ensuring its success required a year long, three stage integrated multiple-channel marketing launch campaign that included: digital, direct marketing, advertising, dealer marketing, experiential and event marketing along with many others.

Credits: Creative Director

In recent years, UTA has been on an impressive trajectory. However many, particularly those within the key donor community are unaware of UTA's extraordinary progress and growth. Now was the time to prove why UTA is worthy of their attention and investment. A university that never rests on it's achievements and success but rather one that is constatntly moving forward, never accepting "no" or "can't. A university always In Pursuit of the Next YES.

Credits: Creative Director & Art Director (on video)

Work for International Trucks and Navistar spanned across multiple channels and platforms including:  advertising, multiple digital components ranging from enterprise website to promotional and product landing pages to multiple vehicle center sites, direct marketing, dealer marketing, CRM programs, experiential and event marketing. 

Credits: Creative Director & Art Director (on select projects)

The Roosevelt University's brand was based on 4 strategic pillars: Real World Access, Community of Individuals, Progressive Learning and Catalyst for Social Change. Thought-provoking and engaging building graphics were created with messages that brought the meaning and relevance of these strategic pillars to street-level—inviting people walking by their prime MIchigan Ave location into the conversation.

Credits: Creative Director & Co-Art Director

Introduced in 2008, International Advantage offered customers rewards and incentives, news, information, support, financial and fleet tools along with a fully customizable member’s only website. Surprisingly, up until this point there was no Owner’s Program in the trucking industry (even with an annual revenue of nearly $200 billion) that came close to what International Advantage offered.  

Credits: Creative Director 

Only a few years following the successful Momentum capital campaign that raised $1.4 Billion, the university embarked on their even more ambitious $1.6 Billion Momentum 2 campaign. Some of the elements created were: 
• Video to inspire the Board of Trustees and high-end donors
• New Giving site 
• High-end brochure for meetings with potential donors 

Credits: Creative Director & Art Director (on video)

The "Making Beer Drinking Better" concept grew from a need to help change the perception of Miller from a beer "company" back to a Brewery by showing how Miller, throughout it's long history, has always and  continues to focus on improving the beer drinking experience.

These print pieces were part of a larger corporate concept that contained a year-long, 360 campaign.

Credits: Creative Director & Co-Art Director

OOH and in-store poster promoting Kikkoman's new spicy Wasabi Soy.

Credits: Creative Director & Art Director 

Transforming lives one step at a time, Dancing Classrooms is not just about teaching dance, it’s about teaching pride, confidence and respect. Based in NYC there are now chapters nationwide and internationally. 

Credits: Creative Director

The LG Interns Audition microsite were created as a part of LG’s entertainment branding partnership with E!’s reality show, Party Monsters along with other LG Celebrity Events being held at the LG Villa in Cabo San Lucas, Mexico.

Credits: Creative Director

Boru Vodka is all about authenticity—about being real, not trendy. A vodka for those who want to reclaim the spirit and welcome back what was lost; defending things like happy hour, poker night, the olive and the jukebox. 

Then there's the bar band; another great tried and true part of the bar experience. Through the "Defend the Bar Band" promotion, we set out to find, name and reward the Boru Bar Band.

Credits: Creative Director

As one of the nation's only universities dedicated solely to educating students in the visual and performing arts, and design, UArts had a unique story to tell—especially as the new President's strategic plan to create a true inter-disciplinary arts education, was being put into place.

However even with that, UArts had yet to figure out who they were as a brand and how to tell their story. As their strategic and creative partner, we developed a brand platform, messaging, media and marketing plans along with a creative campaign that among other things, defined UArts as a brand  dedicated to be the inspirational catalyst that accelerates creative talent and ambitions of all kinds.

From concept through finished execution. Budgets of all sizes; big or small to practically non-existent. Special effects. Live action performance. Animation of all sorts. 

Credits: Creative Director & Art Director