Work for International Truck and Navistar spanned across multiple channels and platforms including: advertising, multiple digital components ranging from enterprise website to promotional and product landing pages to multiple vehicle center sites, direct marketing, dealer marketing, CRM programs, experiential and event marketing.
“Miles Ahead” campaign included brand ads designed to create a strong bond with International's external and internal audiences along with more product-focused ads designed to credit further engagement and lead generation.
The new ProStar, the most aerodynamic long-haul truck there is, deserved the “Ultimate Truck Launch” event. Dealer Kit One was developed to get dealers excited and signed up to hold their event. After they signed up, dealers were sent Dealer Kit Two filled with all the marketing event ingredients they needed for their dealership's “Ultimate Truck Launch” event.
International wanted a unique way to congratulate Dealers on becoming the first to sell hybrid commercial vehicles that could also be a customer "display." Web pages and additional DM were also created to inform dealers the benefits of being able to offer the first hybrid commercial trucks.