In 2010, the Iraqi Ministry of Electricity was trying to bring stable electrical service back to the Iraqi people. But the demand outweighed the grid's capacity causing constant service interruption. The US State Department hired us to provide marketing communications that inspired hope for a better future while also promoting conservation. In addition, we also provided training to those within the Ministry tasked with marketing communication.
Iraqi Ministry of Electricity website was created in both English and Arabic with the goal to provide both big picture information, ongoing news and how everyone can play a role.
Multi-purposed brochure for the Ministry was created in both English and Arabic.