Headline: "Shouldn't every day be filled with finer pleasures?" Instead of saving Grey Poupon Dion for special eating occasions, we wanted people to think of it as one of the finer pleasure they should experience everyday. Full page ads ran alone or with an additional 1/3 page.
Posters for sponsored high-end food events.
Next up, introducing a yellow mustard worthy of the Grey Poupon name. We created a look and tone that said GP Yellow was an everyday yellow mustard—albeit a slightly better class of yellow mustard.